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ABOUT BEKA BEAUTY

Beauty Experience Kept Authentic

Ty Nicole Tucker and Leslie White are two college friends turned business partners, with a vision to infiltrate the Beauty & Wellness She-conomy.  After attending Howard University together in Washington, DC, they became business partners during a trip to Dubai, UAE in 2014. There they both recognized an opportunity within the beauty and cosmetics industry and more specifically, within the African American community. 


As African American female expats, Ty and Leslie both experienced firsthand the lack of products and services offered for their individual ethnic preferences, not just abroad but in various cities within the United States.

Both ladies professional experiences led them to the IE University IMBA program in Madrid, Spain, where they have been able to expand their network and guidance within the entrepreneurial space. BEKA Beauty recently competed in IE University’s 2020 Venture Lab Start-Up Accelerator Program. 

 
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